Juan Carlos Torres Wedding Photography in Oregon
Romantic Expression
Juan Carlos Torres Adds Artistic Accent to Wedding Day
Text by Elizabeth Friszell Images by Juan Carlos Torres - Oregon Wedding Photographer
To capture the romance, beauty, emotions, and details of a wedding day, Juan Carlos Torres, of Willamette Photography in Corvallis, Oregon, documents the day in a comprehensive way. He goes beyond photojournalism to incorporate an artistic and fashion approach that makes the romantic dreams of his couples come true.
"I try to capture the reality and emotion of the wedding day but at the same time I am aware of the fantasy and romantic view that couples have of their wedding day. They love beautiful images and want to see their wedding day portrayed in a beautiful, romantic and artistic way," Juan Carlos says.
Juan Carlos himself is an artist. A descendant of an artistic family that includes painters, musicians and writers, He is a singer and musician, playing guitar, piano, and accordion. A self-proclaimed perfectionist, having a love and appreciation for all things artistic brings out the creativity in him.
"Wedding photography allows me to express my artistic and creative side. I go to weddings to get the best pictures that I can get and I am committed to being the best wedding photographer out there. I owe it to myself, my family, and my clients — who deserve the best photographs that they can get."
Terrific Twosome
Juan Carlos and wife/partner Sandra provide minimal direction during the formals and portrait session and spend the rest of the time being observant recorders of the event. Their laid-back personalities combined with their passion for photography make the Torres twosome a unique choice for clients.
"We sell the concept that the client is hiring a husband-and-wife team, two qualified, successful, and confident wedding photographers. We act and dress professionally, yet we are a fun-loving team," Juan Carlos says.
At a typical wedding, Sandra concentrates on the bride getting ready, while Juan Carlos photographs the groom. During the rest of the wedding, they cover everything from different angles. But when it comes to image processing and album design, Juan Carlos is in charge.
Another advantage for clients is that the two don’t use high-pressure sales tactics. Without trying to book the most expensive package, Sandra and Juan Carlos listen to what the couple’s goals and styles are and guide them toward the appropriate package once the couple books them. "When they come to our studio and see the printed photos, the high-end albums and enlargements, they are convinced that they can’t find better quality anywhere else."
And since the Torreses don’t believe in "subcontracting" wedding photography, the clients can be sure the galleries they see are a true representation of their wedding work. Many clients have already viewed the galleries on the studio’s websites, http://www.juancarlosphotography.com and http://www.willamettephoto.com, which display complete weddings. "After doing 100 weddings, it’s easy to have a ‘greatest hits’ gallery. Showing complete weddings shows that you’re honest, gives people an idea of what you can do, and shows how consistent your work is. It works really well for us. Couples get an idea of what the outcome will be."
Juan Carlos says his websites are his greatest marketing tool. Being well-positioned on web search engines helps attract clients; they estimate approximately 90 percent of their clients discover them through their sites. "Our websites allow us to display our work, answer frequently asked questions, describe our philosophy, and maintain contact with our clients."
Toys "R" Torres
Torres offers options to clients during the album-proofing process. Given a combination of printed proofs, a Web gallery, and a CD gallery, the client then has the option of mailing the proofs that they want or making a selection from the Web or from the CD gallery and sending their picks to the studio by regular mail or email. Once the selection is made, he creates an album design and offers them a preview on the Web or in the studio. "They have the option of changing two of the layouts at no charge. I also create additional page layouts that the client has the option to buy."
Sandra and Juan Carlos carry two cameras each, ready to capture the action. "We selected Canon as our main equipment provider because of the quality of the optics, focusing speed, and reliability. Our clients want sharp, high-quality photographs. When I am taking a photo, I don’t want to be distracted by the thought that my lens is not sharp or that my camera is not going to focus. I want to concentrate on composition, creativity and capturing the essence of the wedding day," Juan Carlos says.
He prefers available light to capture the true mood and tries not to use flash unless absolutely necessary. A digital shooter, Juan Carlos made the switch from film because of his formal training in digital image processing. "I hold a master's degree in Remote Sensing and Geographic Information Systems. My experience with digital goes back to 1994 when I participated on several NASA-funded projects using high-resolution satellite imagery to carry out environmental impact assessment."
Juan Carlos arrived in the United States from Honduras on June 2, 1989. He bought a camera on June 3 and started shooting campus-related activities to support himself. Students began asking him to shoot weddings and he became hooked. Sandra says he has a romantic heart and an artistic soul.
"What drives me is to be remembered not as one more photographer, but as somebody who gave his best. Wedding photography is a journey that requires constant innovation and the improvement of technical and artistic skills. The day we stop innovating, we start dying artistically."
Wow! v
http://www.juancarlosphotography.com/
http://www.willamettephoto.com
juan carlos torres’
Gear Box
Digital Cameras
Canon EOS 1D Mark II
Canon EOS 1Ds
Canon EOS 20D
Canon EOS 1D
Canon 10D
With Canon 16-35L f/2.8, 20-35L f/2.8, 24-70L f/2.8,
70-200L f/2.8, 135L f/2.0, 85L f/1.2 Lenses
Lighting
Canon 550EX Flashes
Canon Battery Pack
Sekonic L358 Meter
Digital Darkroom
Apple G4 17-inch Powerbook
P4 3.2 SATA Raid PC
Adobe Photoshop CS
Breezebrowser
Jorgensen Album Designer
LabS
Millers
WHCC
Mpix
Albums
Jorgensen
Digicraft
Leather Craftsmen
Renaissance Soho
Juan Carlos Torres Adds Artistic Accent to Wedding Day
Text by Elizabeth Friszell Images by Juan Carlos Torres - Oregon Wedding Photographer
To capture the romance, beauty, emotions, and details of a wedding day, Juan Carlos Torres, of Willamette Photography in Corvallis, Oregon, documents the day in a comprehensive way. He goes beyond photojournalism to incorporate an artistic and fashion approach that makes the romantic dreams of his couples come true.
"I try to capture the reality and emotion of the wedding day but at the same time I am aware of the fantasy and romantic view that couples have of their wedding day. They love beautiful images and want to see their wedding day portrayed in a beautiful, romantic and artistic way," Juan Carlos says.
Juan Carlos himself is an artist. A descendant of an artistic family that includes painters, musicians and writers, He is a singer and musician, playing guitar, piano, and accordion. A self-proclaimed perfectionist, having a love and appreciation for all things artistic brings out the creativity in him.
"Wedding photography allows me to express my artistic and creative side. I go to weddings to get the best pictures that I can get and I am committed to being the best wedding photographer out there. I owe it to myself, my family, and my clients — who deserve the best photographs that they can get."
Terrific Twosome
Juan Carlos and wife/partner Sandra provide minimal direction during the formals and portrait session and spend the rest of the time being observant recorders of the event. Their laid-back personalities combined with their passion for photography make the Torres twosome a unique choice for clients.
"We sell the concept that the client is hiring a husband-and-wife team, two qualified, successful, and confident wedding photographers. We act and dress professionally, yet we are a fun-loving team," Juan Carlos says.
At a typical wedding, Sandra concentrates on the bride getting ready, while Juan Carlos photographs the groom. During the rest of the wedding, they cover everything from different angles. But when it comes to image processing and album design, Juan Carlos is in charge.
Another advantage for clients is that the two don’t use high-pressure sales tactics. Without trying to book the most expensive package, Sandra and Juan Carlos listen to what the couple’s goals and styles are and guide them toward the appropriate package once the couple books them. "When they come to our studio and see the printed photos, the high-end albums and enlargements, they are convinced that they can’t find better quality anywhere else."
And since the Torreses don’t believe in "subcontracting" wedding photography, the clients can be sure the galleries they see are a true representation of their wedding work. Many clients have already viewed the galleries on the studio’s websites, http://www.juancarlosphotography.com and http://www.willamettephoto.com, which display complete weddings. "After doing 100 weddings, it’s easy to have a ‘greatest hits’ gallery. Showing complete weddings shows that you’re honest, gives people an idea of what you can do, and shows how consistent your work is. It works really well for us. Couples get an idea of what the outcome will be."
Juan Carlos says his websites are his greatest marketing tool. Being well-positioned on web search engines helps attract clients; they estimate approximately 90 percent of their clients discover them through their sites. "Our websites allow us to display our work, answer frequently asked questions, describe our philosophy, and maintain contact with our clients."
Toys "R" Torres
Torres offers options to clients during the album-proofing process. Given a combination of printed proofs, a Web gallery, and a CD gallery, the client then has the option of mailing the proofs that they want or making a selection from the Web or from the CD gallery and sending their picks to the studio by regular mail or email. Once the selection is made, he creates an album design and offers them a preview on the Web or in the studio. "They have the option of changing two of the layouts at no charge. I also create additional page layouts that the client has the option to buy."
Sandra and Juan Carlos carry two cameras each, ready to capture the action. "We selected Canon as our main equipment provider because of the quality of the optics, focusing speed, and reliability. Our clients want sharp, high-quality photographs. When I am taking a photo, I don’t want to be distracted by the thought that my lens is not sharp or that my camera is not going to focus. I want to concentrate on composition, creativity and capturing the essence of the wedding day," Juan Carlos says.
He prefers available light to capture the true mood and tries not to use flash unless absolutely necessary. A digital shooter, Juan Carlos made the switch from film because of his formal training in digital image processing. "I hold a master's degree in Remote Sensing and Geographic Information Systems. My experience with digital goes back to 1994 when I participated on several NASA-funded projects using high-resolution satellite imagery to carry out environmental impact assessment."
Juan Carlos arrived in the United States from Honduras on June 2, 1989. He bought a camera on June 3 and started shooting campus-related activities to support himself. Students began asking him to shoot weddings and he became hooked. Sandra says he has a romantic heart and an artistic soul.
"What drives me is to be remembered not as one more photographer, but as somebody who gave his best. Wedding photography is a journey that requires constant innovation and the improvement of technical and artistic skills. The day we stop innovating, we start dying artistically."
Wow! v
http://www.juancarlosphotography.com/
http://www.willamettephoto.com
juan carlos torres’
Gear Box
Digital Cameras
Canon EOS 1D Mark II
Canon EOS 1Ds
Canon EOS 20D
Canon EOS 1D
Canon 10D
With Canon 16-35L f/2.8, 20-35L f/2.8, 24-70L f/2.8,
70-200L f/2.8, 135L f/2.0, 85L f/1.2 Lenses
Lighting
Canon 550EX Flashes
Canon Battery Pack
Sekonic L358 Meter
Digital Darkroom
Apple G4 17-inch Powerbook
P4 3.2 SATA Raid PC
Adobe Photoshop CS
Breezebrowser
Jorgensen Album Designer
LabS
Millers
WHCC
Mpix
Albums
Jorgensen
Digicraft
Leather Craftsmen
Renaissance Soho
posted by Juan at 7:04 AM
